Benefit Cosmetics US

When @jeffreestar washes ashore on #BenefitIsland, you know his lashes will be on point! 🕶 He’s always living for our #rollerlash mascara! - Our limited-edition #BenefitIsland partnership is available NOW— exclusively at @sephora dot com! - 🍹PS: be on the lookout for the next cast away!

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ASH

Why? He is not the face of good. Hopefully you get enough negative to remove him.

Ari

Y'all aren't inclusive of darker skin types anyways 🙄

Ari

Y'all are cancelled.

Bigmouth_Strikes_Again _

Unfollowing and refuse to buy or sell anything from Benefit until you remove and apologize for using Jeffree Star in your campaign. You should know better than to pay a racist to represent your company. But I guess that's America right? @benefitcosmetics

_xo

So disappointing 👋🏽

Ipsy

Ugh @benefit this was a bad choice

The Real Unicorn🦄✨

I'll never purchase this or support benefit again