Healthy, beautiful smiles for life. Join Crest & WONDER and always #ChooseSmiles #ChooseKind

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A healthy mouth matters more than you think 💭... and it starts at the gum line. ​New Crest Gum Detoxify is a specially formulated toothpaste with Activated Foam technology that reaches below the gum line to significantly improve gum health. #ForGumsSake, if you’re not taking care of your gums, you’re not taking care of you. 📸: @tabithablue


There is no better time to #ChooseSmiles & #ChooseKind than the holidays. Share your smile with the world and see what happens. 😁


@mommyshorts winning with her outfit choices on the @wonderthemovie white carpet! You know why else she’s winning? Because she chooses smiles and kindness every day. 😉 #ChooseSmiles #ChooseKind



Everyone agrees - smiles are a powerful and WONDERful thing. Stay tuned for more behind-the-scenes smiles from the @wonderthemovie premiere in the coming days. #ChooseSmiles #ChooseKind


Straight from the author of the book Wonder, R.J. Palacio: Smiles are a simple, universal way to spread kindness! #ChooseSmiles #ChooseKind Live from the @wonderthemovie premiere!


Out here with @mommyshorts at the @wonderthemovie premiere! #ChooseSmiles #ChooseKind



Go behind-the-scenes at the @WonderTheMovie red carpet premiere tonight at 6:30pm PT with @Crest correspondent @MommyShorts! #ChooseSmiles #ChooseKind


Share your smile with #ChooseSmiles & #ChooseKind. @WonderTheMovie


Renowned mom blogger and original creator of 'nap time with #TheoandBeau' @MommasGoneCity is on our Instagram Stories talking about why smiles and kindness are so important. Tune in @Crest now! #WorldKindnessDay #ChooseSmiles 😁 #ChooseKind @wonderthemovie

#BeKind #KindnessMatters #Smiles #Smile #SmileEveryday #SmileMore #Smile☺️ #SmilesForDays #Wonder



We <3 this Crest family, @kcstauffer. Mila, we're so happy to help you take care of your smile so you can keep unleashing it and your amazing stories to the world. #ChooseSmiles #ChooseKind @wonderthemovie #worldkindnessday


Unleash your smile and unleash your kindness. Let's be kind and #ChooseSmiles for ourselves and for each other. #ChooseKind @wonderthemovie #WorldKindnessDay


It's #WorldKindnessDay! @tenipanosian isn’t only a beauty & fashion blogger, but an overall WONDERful person. 😁 Head to our Stories to hear why she's partnered with us to amplify the power of smiles as a universal act of kindness. #ChooseSmiles #ChooseKind @wonderthemovie



#WorldKindnessDay is tomorrow! Take a look at our Stories👆 now to find @scoutfashion and her family sharing some simple tips on how to #ChooseSmiles & #ChooseKind every day😁! @wonderthemovie


Just 2 days left until #WorldKindnessDay! Nicolette Mckinlay & the whole @HowDoesShe team believe in the power of smiles as a way to spread kindness every day. Learn why they love @WonderTheMovie and how they are advocating for smiles and kindness on our Stories now! #ChooseSmiles #ChooseKind


Believer in red lipstick, polka dots, the power of smiles and style as a universal act of kindness on our Stories now! #ChooseSmiles #ChooseKind 😁 @wonderthemovie



To celebrate the upcoming #WorldKindnessDay on November 13th, @missmeghanhughes is radiating positivity and is taking over our Stories today to share those vibes. #ChooseSmiles #ChooseKind @wonderthemovie


Starting today, leading up to #WorldKindnessDay on November 13th, we'll be having super special guests take over our Stories to share how and why they #ChooseSmiles and #ChooseKind. @wonderthemovie


Kindness is contagious and starts with a simple smile. Join Crest and @WonderTheMovie, in theaters November 17th, to #ChooseSmiles and #ChooseKind.

Why #ChooseSmiles? It feels like we don't have a lot to smile about these days. But knowing what we know - that smiles are powerful and possess almost "super-power-like" qualities, doesn't it seem like we need them now more than ever? Smiles are one of the most powerful human connectors, they can change someone's day, defuse tension, change outcomes, reduce anxiety... and maybe most importantly... create more smiles. So when you have something as simple and as powerful as your smile, take care of it. Crest is committed to healthy, beautiful smiles for life and would like to remind everyone to value and take care of their smiles so they can unleash them to the world. It's been said that a warm smile is the universal language of kindness... let's be kind and #ChooseSmiles for ourselves and each other.



We are thrilled to announce our partnership with @wonderthemovie, in theaters November 17th! Together, we hope to establish smiles as a universal act of kindness. With your help, let's #ChooseKind and #ChooseSmiles every day. #WonderTheMovie .

#HappyBirthdayAuggie! In honor of Auggie’s birthday, #WonderTheMovie is partnering with @cityofkindness and @participant to help spread kindness across the country.

Learn how you can get involved:
Does your city want to host a special WONDER screening?  Share your story in the comments below about a local act of kindness using  #WonderTheMovie and #ChooseKind + Your City Name (i.e. #ChooseKindMiami) to help bring a screening to your hometown!


A warm smile is said to be the universal act of kindness. 😁 #CrestSmile #WorldSmileDay


Smiling with an extra healthy & white smile today after the official launch of our new Crest 3D White Whitening Therapy toothpaste. Find balance between a healthy and beautiful smile with Whitening Power Enamel Care & Sensitivity Care. ✨


Thanks for helping us launch Crest 3D White Whitening Therapy this morning @weworewhat #WhitenWithBenefits ••• stopped by the new @crest #whitenwithbenefits #ad launch this morning • "you're never fully dressed without a (really white bright) smile" is so true though


As we wrap up our first #PrideTO parade, we want to thank everyone involved! Thanks for smiling with us! #CrestSmileWithPride 🏳️️‍🌈


@jaystrut and @garylevyonline are showing their pride on the #CrestSmileWithPride float! Follow along as we march in #PrideTO 🏳️️‍🌈 📸: @jaystrut


Outfit? Check. Pride flag? Check. Fabulous smile? Start prepping! Join in the #PrideTO parade, Sunday June 25th! Find us for FREE samples live, or on Twitter at #CrestSmileWithPride #PrideToronto


Ever wanted to chat with the inventor of Crest Whitestrips? Now is your chance. Join us LIVE tomorrow at 6pm ET for a teeth whitening Q&A with Paul Sage in celebration of Crest Glamorous White Whitestrips earning the ADA Seal of Acceptance. 🎉


It’s Laurie Hernandez’ birthday! And we know she’ll be ready to celebrate it with a smile. Happy Birthday @lauriehernandez_! Make a wish ;) A #SmileBeatsAnything. #CrestSmile


From filming a TV commercial to doing an interview, @lauriehernandez_ is always ready to take on anything with a smile. #SmileBeatsAnything. #CrestSmile


No matter what life throws your way, remember to be like @LaurieHernandez_ and smile because a #SmileBeatsAnything. #CrestSmile


#Repost @lauriehernandez_ ・・・
The big day is here! See you all @Hispanicizeevent with @Crest and @Orgullosa #ad #SmileBeatsAnything