Ulta Beauty

All things beauty, all in one place. Tag your pics using #ultabeauty for your chance to be featured. Tap link to shop:


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The hype around the new BADgal BANG! Mascara: 💯 real. Go and get yourself one to celebrate #NationalLashDay! 36-hour wear, gravity-defying volume. 💥 #ultabeauty


Well look at who got all fancy! We gave our #ultabeautycollection a lil’ makeover—a new look, new formulas and new products. (We see you, matte primer!!) Come in store and shop it all. #ultabeauty


Careful now; your falsies might get jealous. Remember to remind them that you love all your babies. 😉 Worth The Hype mascara from NYX—who’s in? #ultabeauty



#Repost @mahoganycurls
Hey guys!
@Redken just came out with a new amazing line called All Soft Mega. This line is packed with amazing ingredients for our thirsty curls. This collection has Sacha Inchi extract, prickly pear cacti extract, and Aloe Vera gel. I used the Hydramelt Leave-In Treatment on my wash n go for moisture and volume. It’s lightweight and moisturizing at the same time. You can find this line at your local @ultabeauty! #ad #ultabeauty


#Repost @flowerbeauty
Our NEW @ultabeauty exclusive Galaxy Glaze Holographic Liquid Lip Color comes in 6 otherworldly shades! Use alone or layer it to create a stunning prismatic hue 🌌🌌🌌 Available online now only @ultabeauty! #FLOWERBeauty 💛 #ULTABeauty
Featured shades from L-R: Halo, Angelic, Soleil, Milky Way, Molten and Asteroid (@drewbarrymore’s fave shade!)


#Repost @nyxcosmetics
Treat your pout to something nice with our NEW Powder Puff Lippies!💄 @yvettecorinne writes: "All of the colors are amazing, the consistency is bomb and it feels so good on your lips." 💋 #ad 😚 Available now at NYX Professional Makeup and @ultabeauty stores! || #nyxcosmetics #ultabeauty



If they make brow contact before eye contact, NEVER LET THEM GO. 💘 #ultabeauty


#Repost @tartecosmetics
Swipe on a scent as sweet as candy with our sweet tarte fragrance rollerball ↔️ 🍬🍭Available now on tarte.com & @ultabeauty! #crueltyfree #rethinknatural #doubledutybeauty #busygirlbeauty


Every beauty lover’s stash should have an #ultabeautycollection fave. Or two. Or three. Or twelve. 😉 #ultabeauty



The blush that needs no introduction. NARS orgasm--no fakes come close to the real thing 🙊 #ultabeauty


Brows on point: ✔️ @anastasiabeverlyhills at your service, whether you’re going for all-out glam or a defined, natural look. #ultabeauty


So...at what point does one need a mascara intervention? 🤔 (Honestly though, @toofaced Better Than Sex—absolutely hoardworthy.) #ultabeauty



#Repost @dulcecandy
I am so excited to finally share this ongoing project with you guys! I created, designed, and developed an exclusive collection of cosmetic and toiletries bags with the help of @tartanandtwine and @ultabeauty. I set out to create a line of bags that is perfect to use at home and on the go. This was a special project for me and I couldn't happier to be able to share my designs with you all. Head over to my channel to see the newest video for an inside look at the collection and shop the full collection now exclusively at #UltaBeauty http://bit.ly/DulceUlta. Link in bio!


OBSESSED. @maccosmetics throwin it back to when you made mixtapes for your crush, and we are here for it!! Tap link in bio to shop these lip, cheek and eye palettes—a limited edition collab with fashion designer Jeremy Scott. #ultabeauty



Super soft strands, right this way! 🙌 Introducing @redken All Soft Mega, made to soften even the coarsest of hair with superfoods like aloe vera, cactus extract and sacha inchi oil. Shop the whole line at your fave #ultabeauty!


#Repost @smashboxcosmetics
16 trios. 48 shades. Endless options! Find our Photo Edit #EyeShadowTrio collection online and in-store at @ultabeauty now.


Get you a friend who always reminds you that life is beautiful. ❤️ Tag 3 people for your chance to win Lancôme’s La vie est Belle fragrance, our current Fragrance Crush. Ends 1pm CT tomorrow. Good luck! #ultabeauty



Embrace your own beauty. 💖 @flowerbeauty by @drewbarrymore is here, a collection all about feeling amaze and wearing looks to match. Shop it now in select #ultabeauty stores!


TFW you buy one thing from the #ultabeautycollection and can’t stop 😍 Play with all these pretties plus more—made by us, just for you. #ultabeauty


#Repost @morphebrushes
Say hello to our 9-Fam. 👋 That’s right, #MorpheBabes…Two new additions are coming exclusively to select @UltaBeauty stores. Needless to say, we’re on cloud nine. 🤩 #MorpheAtUlta


Chillin out, *maskin*, relaxin all cool... 🎶 Who’s showing their hair some love this weekend? #ultabeauty


Giveaway alert! Enter to win the full @lorealmakeup Galaxy Lumiere Collection (and hello, cute beauty bag!). ✨ Just tag 3 friends who shine bright. ✨ Ends 10am CT tomorrow, and you must follow @ultabeauty (we check!). Good luck!


Told ya we had big news!! Meet this MAJOR addition to the @benefitcosmetics fam. BADgal BANG! volumizing mascara for bigger, badder lashes just launched on ulta.com (in stores Friday!) Go grab it for: Weightless, gravity-defying formula, 36 hour full-blast volume, Innovative streamlined brush to coat lashes corner to corner.


#Repost @coverfx
Major Shimmer Power! Find our all 6 of our Shimmer Veil shades online @ultabeauty. In stores on 1/11. #CoverFXtra #UltaBeauty


Something BIG is coming!! And we’ll tell you everything….tomorrow. 😜 #ultabeauty


WORTH IT. 🙏 #ultabeauty


Because your skincare is only as good as its ingredients. What ingredients do you swear by? #ultabeauty


Regram @denababyx #salonatultabeauty

Brought this babes hair back to life! She's had black hair for so long, the #hairgods were on our side today! Zone 1: Shades EQ Cover 2N with 10vol Zones 2/3: Flash 30 and Ph Bonder organically choosing pieces to lighten to create dimension. Process at room temp. Toned using Eq Gloss 06Gi/06Nb for the full 20. Followed with Step 2! ❤️ Finished with a Signature haircut and styled using my 1" @thebeachwaver 🌸 #denababyx #balayage #modernsalon #americansalon #redkenready #redkenobsessed #salonatultabeauty