Design And Art Direction

D&AD - home of the talented and skilled, the imaginative and the curious, the restless and the bloody-minded.

https://www.dandad.org/

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For a little treat, hold your finger over the dot as you watch (sound on). #FridayFeeling 👆🏽
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In 2016 we awarded @prty_ny a Wood Pencil for @namie_amur00fficial’s music video, Golden Touch.
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To watch the full video, copy & paste this link into your browser: https://goo.gl./D2ge1x

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At German weddings, it’s customary to wish the bride and groom luck by smashing porcelain. The noise, they say, drives away evil spirits.
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In 2015, we awarded @kollerebbe a Graphite Pencil in packaging design for their innovative voucher delivery method for Rosenthal, one of the world’s foremost producers of fine porcelain.
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What would make someone smash such a beautiful thing? Probably the €200 voucher inside...

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Swipe right and see another side to the story.
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In 2016 we awarded a Graphite Pencil to @publicis_london and the Depaul Nightstop Project for their series of arresting and thought-provoking posters.
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To change opinions, they created posters that sat either side of a street corner. The left side sums up people’s preconceptions about taking in a homeless youth. When both sides are read together the perspective changes and aims to show the positive side of volunteering.

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This magazine was printed with the blood of HIV+ people.
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“HIV doesn’t make the headlines anymore. So today we put it in every word, line and picture. Touching the magazine can’t harm you, but we hope it will start a conversation. Because HIV and the shame around it need to be talked about much more than they are right now. Break the seal and break the stigma.”
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In 2016, @saatchiandsaatchi Switzerland and @Vangardist Magazine were awarded a Yellow Pencil for the magazine’s HIV+ issue. The magazine was sealed inside a bag, asking would-be readers to break the seal in order to touch and read it.
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#dandad #design #creative #print #magazine #change

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The average time a person can remain submerged before they inhale water and lose consciousness is 87 seconds. @clmbbdo wrote the copy so that it takes around 87 seconds to read in full, with the headline inviting people to hold their breath as they read. A visceral and poignant reminder of what the consequences of not wearing a lifejacket could be.
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This writing for advertising campaign for @guycotten was awarded a Wood Pencil in 2016.
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Copywriter: @mezby
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#copywriting #design #dandad #advertising #creative

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This Crack Back business card from Brisbane Chiropractic Centres won a Wood Pencil in 2016 for graphic design in stationery. The card uses bubble wrap along a graphically illustrated spine to simulate the distinct sounds of a back being cracked.
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What are your business cards like? Show us in a message or on Twitter!

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This @ogilvymather campaign for Ecofill won a Pencil in 2016 for its innovative use of outdoor advertising. Which one’s your favourite?

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What do you do if birds insist on stealing your customers’ fries straight out of their hands? Well, you could try using posters made with holographic paper that’s scientifically proven to scare birds by refracting sunlight.
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In fact, that’s what @hungryjacksau and @clemengersydney did in 2015, earning them a Wood Pencil for their efforts (and presumably a lot of angry bird mail).

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Creative Block is a burden that every designer will have to face at some point in their career. This series of posters was designed to help motivate and inspire creatives faced with the dreaded block.
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This campaign was actually one of last year’s Pencil-Award Winning works for the #NewBloodAwards @adobe brief, and was designed by @hats_richardson and @george.townley.

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For one in three Australian women, the statement on this card isn’t a metaphor (swipe right to see the full message).
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In 2016, we awarded @joy.agency and Domestic Violence NSW (@dvnsw) a Yellow Pencil in Writing for Design. Together with some of Australia’s top female typographers, they created a series of #ValentinesDay cards with an underlying message. All proceeds were donated to charity.

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The Next Rembrandt is a 3D printed painting made entirely from data derived from Rembrandt’s work.
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ING Nederland found that people are often anxious about data, and wanted to show that data can be human and emotionally touching. In 2017, J. Walter Thompson Amsterdam were awarded a Graphite Pencil for this work of digital design / technological innovation.

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In 2017, @scholzandfriends were awarded a Wood Pencil for their outdoor advertising campaign featuring a stack of Die Tagesspiegel newspapers. The objective was intended to... [show how the relevance of print newspapers and the view-changing effect of high-quality journalism; asking questions that open new perspectives on world-shaking topics].
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What do you think?

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To clear the land for farming, palm oil companies burn virgin rainforests down in Indonesia. Last year, @saatchiandsaatchi were awarded a Graphite Pencil for @birdlife_insta’s ‘Forests of Hope’ campaign, which aimed to highlight the devastating effects this has on native bird species.

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This 2016 Wood Pencil Award Winning advertising campaign from IKEA is titled “IKEA - It’s That Affordable.”
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The concept behind the innovative campaign was to print products on other products of equivalent value - proving just how affordable IKEA can be.

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As lunch has just finished, we thought you may want to take a minty-fresh dive into the archive with us. In 2017, we awarded La Comunidad and @tictacglobal a Wood Pencil for their illustrative campaign titled ‘3 Pretty Playful Minutes’.
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The concept was based around the fact that it takes roughly 3 minutes of rolling a Tic Tac around in the mouth for it to dissolve. For the Tic Tac, they thought it must feel like a roller coaster ride; or the inside of a pinball machine; or, as in the featured work, being at a skate park.
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Illustration: @muromarcondes
Art Direction: @cacortez10

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This #TBT, we’re looking back to 2014 where we awarded @chambordchannel a Graphite Pencil for their incredibly innovative and smile-inducing ad campaign entitled #BecauseNoReason.
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Want to win a D&AD Pencil of your very own? You have six (6) days left to submit your entry to the D&AD Awards 2018 before our deadline on 14 February.
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We guess this one also falls under #ThirstyThursday. 🍸

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In 2017, @bbhlondon were awarded a Wood Pencil for their colourful and provocative campaign #SOHONOTSOSO, developed in response to changes in the Soho area such as music venues closing and new rail developments threatening landmarks.
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Want to get your hands on your very own Pencil at this year’s D&AD Awards? Deadline for entries is 14 February 2018.

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It’s 100 years on since women took a stand and secured themselves a vote. Just last year, we awarded @interbrand a Wood Pencil for their Poster campaign, I AM A WOMAN. 100 placards were produced and used proudly for the Women’s March in Washington D.C, on 21 Jan.

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In 2014, we fell in love with @typeasimage’s book cover design for George Orwell’s Nineteen Eighty-Four, which was awarded a Yellow Pencil.
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The cover is a part of the ‘Great Orwell’ series, commissioned by @penguinukbooks with the following design principles in mind: using typography as the primary form of expression, and making reference to printing styles contemporary to the writing. Look closely and you’ll see the author’s name and title debossed on the book’s cover.

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In support of #WorldCancerDay, we're taking a look back at Through The Dark, a Yellow Pencil Award-Winning collaboration between @hilltophoods, @googleplaymusic and R/GA design agency.

The music video's 3D environments rendered in code are navigable by tilting or rotating the phone. Each listen on Google Play Music generated a donation to @canteen_aus to help support young Australians living with cancer.

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In 2017, we awarded @ogilvymather a Graphite Pencil for their work celebrating @steppenwolfthtr’s 40th anniversary. Ogilvy Chicago assembled 40 of the world’s best graphic designers, illustrators, photographers, and typographers, to create 40 posters representing 40 plays Steppenwolf has performed over 40 years.

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Today’s #TBT takes us all the way back to last week where we hosted @PRCA_UK’s event ‘D&AD Uncovered: (Pencil) Award Winning Creative PR Campaigns. You can watch the panel in its glorious 73-minute entirety by pasting this link into your browser 👉🏼👉🏼 https://goo.gl/qVLkrd👈🏼👈🏼
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Special thanks to our host, Katie Deighton from The Drum and panelists Gemma Moroney from Mischief PR, Amy Ronge from Hotwire Global, and John Brown from Don’t Cry Wolf. 🎉

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In 2017, Leo Burnett Toronto & @ikeacanada won a Graphite Pencil for their Innovative Media campaign ‘IKEA: Cook This Page.’ Recipes were printed on parchment and included blanked out spaces for ingredients, meaning budding chefs could place, roll, bake and eat in a few easy steps.
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We guess you could say that this campaign was... deliciously simple. 😅

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Ok, it’s officially time to throw something at the wall in excitement - the D&AD Festival 2018 Speakers have been announced and here are our first six:
1) Lernert & Sander.
2) Kyoko Yonezawa.
3) Marsha Meredith.
4) Joy Howard.
5) Debbie Millman.
6) Jeff Goodby.
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Let us know what you think and by sure to check out our IG Story to read their biographies. Don’t forget, the link in our bio is your one stop shop to find out everything you need to know about this year’s Festival. So what are you waiting for? Click it. Click it!
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Earlybird tickets are available for just two more weeks. #Dandad18

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We’re thinking back to the #Grammys 2016 when we awarded @tbwa a Yellow Pencil for their video celebrating @kendricklamar’s record breaking 11 nominations. Lamar’s song ‘Alright’ had become the anthem for a growing cultural movement in the US and this video puts the lyrics of struggle and hope into the mouths of real residents where he grew up.

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Since launching our co-design tool last week we’ve had over 400 submissions - doodles, squiggles, serious artworks and masterful feats of three-dimensional brilliance. Check out the tool today via our #linkinbio and be a part of our 2018 festival identity. 🎉

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In 2017, we awarded @haller_brun a Wood Pencil for the beautiful Book Design of ‘Parliament’.

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Here’s a little #throwbackthursday that still gets us excited. In 2015 @film4’s creative team, 4Creative, were awarded a rare Black Pencil for their series of 16 cinematic idents using a technique achieved largely in-camera.

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Introducing our co-design digital drawing tool, #StartWithAMark, designed in collaboration with @studiohato.
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Whether you’re a designer by trade or first-time doodler, you can easily use the tool to think, play and experiment in three dimensions.
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Try it now via our #LinkInBio and submit your work to a growing gallery and be part of our 2018 Festival identity.

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Meet DOT. The First Braille Smartwatch. Last year, this collaboration between @serviceplan, ServicePlan Korea and @dotincorporation was awarded a Black Pencil and is a truly remarkable piece of technological innovation.
What do you think?
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#dandad #blackpencil #creativity #innovation

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