Behind every goal, there is a reason. Share the inspiration behind your 2018 journey by posting a photo or video in the comments using #MyReasonIs.

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What if your watch did more than just tell time? Introducing #FitbitVersa, the all-new health & fitness smartwatch that helps you live your best life. #FitbitForAll


Fun. Fashionable. Fit for the whole family. Our latest releases were made to get everyone excited about health & fitness. #FitbitForAll


Introducing #FitbitAce, our first-ever activity tracker for kids ages 8+! Ace makes fitness fun by rewarding kids for hitting their goals, big and small.



It's time to put some spring in your step 🌸 #FirstDayofSpring


Meet #FitbitIonic: @adidas edition—the smartwatch designed by two iconic brands to help athletes of every level perform better. Link in bio to learn more.


We hope you reach your pot of goals! Happy #StPatricksDay 🌈 ☘️



Getting enough shuteye opens up a world of possibilities for your health and fitness. Check out these tips and catch some extra 💤! Happy #WorldSleepDay


Introducing new #FitbitVersa. More than just for show, this lightweight, water-resistant health & fitness smartwatch helps show you the way to your best life. #FitbitForAll


There is now a Fitbit for everyone in your family! Get healthy and fit together with our new smartwatch, our first kid’s activity tracker and more. #FitbitForAll



Unlock your ambition with #FitbitIonic: @adidas edition—the only watch with the adidas Train coaching experience. Link in bio to learn more.


After a long run with her #FitbitIonic, it's time for #FitbitFriend @tighthips.openheart to unwind and set goals. What's one goal you want to accomplish this week?


#FitbitIonic has helped #FitbitFriend @sarah_is_losing_it & her pup run 60 miles outside this year... and it's only February! Who is encouraging you to stay active this year? Share below!



Run with speed. Run with endurance. Run with #FitbitIonic: @adidas edition, the smartwatch designed to help you catch all your running goals. Link in bio to learn more.


Fitbit tracker? ☑️ Fitbit app? ☑️ Fitness goals? ☑️ Now all you need is #FitbitAria2 to see how everything you do adds up.


#FitbitFriend @stephgoesketo has figured out the best way to reach 10,000 steps before 6 AM: working the night shift! How many steps are you aiming for today?



The only thing #FitbitFriend @emgetshealthy wanted to do when she got home was plop on the couch and read, but instead, she laced up her 👟and went for a jog. That deserves two 👍👍 Give yourself a 👍 below if you got a workout in today!


You put in the hard work. Now watch it pay off with new #FitbitAria2. In just one step you can track your health trends and see your progress over time.


#FitbitFriend @karenraphael had been looking for motivation, & she found the push she needed when she started using her #FitbitAltaHR. Now, she tries to beat her step count every single day! What's your highest step count?



We’ve walked around the world, and there’s no-run quite like you. Happy #ValentinesDay ❤️


This #ValentinesDay, wear your heart on your wrist. Save up to $50 on select gifts and today only get free overnight shipping on orders $50+. Click the link in our bio to shop! ❤️


If you guessed Andrew Wiggins for the newest Fitbit Ambassador, your game is on point 🏀 As the starting forward for @timberwolves, @22wiggins is a slam-dunk addition to our lineup. Let’s do this!


The Fitbit Ambassador family just got a new member! He’s a former #️⃣1️⃣ pick and Rookie of the Year who’s crushing the court this year. 🏀🐺🇨🇦 Any guesses?


Want to shape the future of fitness? With #FitbitLabs, you can try out exciting experimental apps and clock faces made just for #FitbitIonic! #FitbitOS


Need some #MondayMotivation? Try starting a Workweek Hustle Challenge for some extra inspiration 🏆 Tag who you'd invite below!


Never miss a beat with PurePulse Technology on #FitbitAltaHR. Double tap if you're tracking your ❤️ rate today! #HeartHealthMonth


Sick of your regular morning workouts? Try adding a medicine ball to step it up a notch. Tag a workout buddy to share this remedy! #FitbitTips #WorkoutWednesday


With the first month of the new year coming to an end, it's time to check in on your 2018 goals. Share in the comments how you've been stepping it up so far! #MyReasonIs


#FitbitFriend @shanaiyoga ❤️s many things about her #FitbitAltaHR: tracking her sleep, switching out bands, auto-tracked workouts, and more. Raise your hand 🙋‍♀️🙋‍♂️if you love your #Fitbit tracker, too!


He wanted to help others make a change. So he changed himself first. Discover Sandile’s reason, then share yours. Upload a photo or video using #MyReasonIs and you may just be featured on Fitbit’s channels!


#FitbitFriend @jeanineamapola is obsessed with her new #FitbitIonic: "Successful run! 🏃🏽‍♀️ I was able to track my stats, check my notifications, and listen to my fave jams all at the same time with my @Fitbit!" Which Fitbit tracker are you obsessed with?