Maybelline New York

Use #mnyitlook + we may share your looks on our social + site. T+C: 👻: Maybelline Shop 🇺🇸 the NEW #totaltemptation collection!👇

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'Driver'. 😍 The NEW #superstaymatteink un-nudes shades provide a chic matte finish and flawless, 12-hour wear. Tag a friend who would love this new shade!


Show some 💞 for 'seductress', one of the NEW #superstaymatteink un-nudes shades. It's the perfect everyday nude that will last all day! 🙌


This shade is 🔥! Introducing 'fighter', one of the NEW shades from the #superstaymatte ink un-nudes collection. Get it today on @ultabeauty online in the U.S. 🇺🇸



NEW #superstaymatteink un-nudes in ‘poet’ and ‘fighter’. Which one are you? Buy them both online at @ultabeauty now and in more retailers world wide soon!


20 shades of the #1 lip in mass cosmetics - #superstaymatteink! Leave the 😍 emoji if you’re as excited for the un-nudes collection as we are. You can enter to win the full new collection in our email giveaway if you’re in the US! Sign up at


NEW #superstaymatteink un-nudes shades: ‘visionary’ and ‘philosopher’. Which one fits your vibe? Get them both online at @ultabeauty today and stay tuned for their global release.



The NEW #superstaymatteink Un-nudes liquid lipstick is available in a range of impactful neutral lip shades that defy convention. Which one’s got your eye? Get them all online at @ultabeauty today and stay tuned for their global launch!


NEW #superstaymatteink Un-nudes shades in 'huntress' and 'protector'. Which of these nudes are you going to grab first?


You asked for more shades of #superstaymatteink...and we listened, babellines! 10 new lip colors! Introducing the Un-nudes collection, a new take on neutral lipstick. Unexpected. Unconventional. Up to 16 hours of liquid matte intensity. Get them all online on @ultabeauty now if you're in the US and stay tuned for their global launch. Tag a friend who loves nudes!



This #gigixmaybelline glam is everything! @makeupbyamarie created this look using:
Face -
tinted primer
Eyes -
eye contour palette in warm
west coast warm palette
east coast liquid liner
black gel liner
gigi lash sensational
Lip -
matte lipstick in 'khair'


@kamilabravo creates a gorgeous, warm toned eye with the #gigixmaybelline eye contour palette in warm and mini colossal mascara from the jetsetter palette. She’s also wearing the new #masterchrome in ‘rose gold’. 😍 Get all is these products now online at @ultabeauty! #mnyitlook


This #gigixmaybelline look is 😍. @alatorreee created it using:
Face -
#dreamcushion foundation
jetsetter palette
gold liquid strobe
Eyes -
black gel liner as a base
west coast cool eyeshadow palette
gigi lash sensational mascara
liquid eyeliner
Lips -
matte lipstick in 'lani'
Leave a 💓 if you're obsessed!



The #gigixmaybelline west coast warm palettes 😍. Leave the 🧡 emoji if you’re into them! You can get the full collection now in Norway 🇳🇴 at Cubus, VITA and H&M.


See how @gigihadid was inspired to name the shades in her west coast eye shadow palettes! ✨ Show us your best #gigixmaybelline eye makeup looks using #mnyitlook for a chance to be featured!


The #gigixmaybelline east coast glam eye contour palette in cool is the perfect every day palette. Swipe through to see the shades on different skin tones! The full collection is now available in Norway 🇳🇴 at Cubus, VITA and H&M.



Look at those lashes! 😍 Head over to our Instagram stories to see how @tenipanosian created this look with the new #totaltemptation collection. Available now online at @ultabeauty in the US! 🇺🇸


For makeup lovers, buying makeup and applying it is a pleasurable experience - this collection is no exception. Tag a friend who agrees! Give in to #totaltemptation - it’s so addictive. Create looks from sensual and natural to sexy and bold. The entire collection is available online in the US at @ultabeauty and available for pre order on @amazon. 🇺🇸


See the #totaltemptation collection in action! @iluvsarahii used the mascara, brow definer and eye and cheek palette to create this soft look. Get all products at @ultabeauty in the US and globally soon!



We told you there was more! Introducing the NEW #totaltemptation brow definer, for beautiful, softly defined brows. Shop the full collection online today @ultabeauty in the U.S. 🇺🇸 and stay tuned to find out when it will be launching globally!


First look at the full #totaltemptation collection! @daisymarquez_ is wearing the #totaltemptation eye and cheek palette for eyeshadow + highlight, #totaltemptation mascara and #totaltemptation brow definer. Get all three products online now at @ultabeauty! #mnyitlook


Surprise! There's more than just mascara. 🙌 The NEW #totaltemptation collection also includes an eye and cheek palette, perfect for going bold or keeping it natural. Available online now @ultabeauty in the U.S. 🇺🇸Keep an eye on our feed today for even more temptation... 😉


This transformation 😍. Swipe right to see what lashes looked like before #totaltemptation mascara and...brow! Discover the full #totaltemptation collection tomorrow on our Instagram. Shop it now in the US online on @ultabeauty!


#totaltemptation mascara 😍. Infused with coconut for a creamy and gliding formula, it provides volume, length, and soft lashes with a smooth scent of coconut and vanilla. Get it now in the US online at @ultabeauty. Coming soon worldwide.


Apply. Obsess. Repeat! NEW #totaltemptation mascara provides a luxurious experience. Get long, soft lashes with buildable volume and enjoy its smooth coconut scent. Available now in the US online on @ultabeauty. 🇺🇸


The NEW #totaltemptation mascara is not only super soft... it smells good, too! 🥥 Infused with a coconut and vanilla blend, the scent tempts your lashes just as much as the touch. Get it today online @ultabeauty in the U.S.! 🇺🇸


Those lashes though! 😍 NEW #totaltemptation gives you a soft, dense lash look with buildable formula. Swipe to see the starting point!


Here it is! Introducing the newest member of our mascara fam, #totaltemptation.😍 This creamy, whipped formula is our softest yet, giving your lashes a unique, super-soft touch. Get it today online @ultabeauty in the U.S.,🇺🇸 and stay tuned to find out when it will be coming to your country!


Congrats to Maybelline girl and collaborator, @gigihadid, on being one of @glamourmag’s women of the year! The Maybelline team is incredibly proud of this hard working, creative, kind and beautiful woman. Last night she wore her jetsetter palette, east and West Coast warm palettes! Makeup by @patrickta. 💕 #gigixmaybelline #maybellinegirls #wotyawards


#gigixmaybelline matte lipsticks 😍. Which one is your favorite? 📸 @beatfacefridayy #regram


@mellysophiamua wears the perfect red. 😍 #gigixmaybelline lipstick in ‘Khair’. #mnyitlook