Rick Lau

Built & sold over 100+ clinics I mentor clinic owners who want to multiple🔥 Founded: CallHero, CSC, pt Health

https://hubs.ly/H08MK6Q0

123 posts 2,535 followers 67 following

Hanging out with 103 of the best clinic owners in Vancouver...

18💬

The PABC (physiotherapy association of british columbia) and I are hosting a clinic owner masterclass called: How to setup one or multiple clinics without you having to be there everyday
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In this masterclass💡, I will teach you how to build a successful business and have more freedom in your life to do what you want
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Here is what you'll learn:
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⬜️ How to structure your first location without the headaches
⬜️ How to design your teams without you having to be there
⬜️ How to expand from one to multiple locations when cash is tight
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Get the shortcut from my last 15 years of hard work and struggle
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But here is the bad news 😟...
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We sold out of tickets in the first couple of weeks and had to grab a bigger space
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And there are only 3 spots left
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HURRY! These remaining tickets won't last long!
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https://hubs.ly/H092xhX0

19💬

When it comes to hiring a great front desk, here is the top challenge I hear from clinic owners across the world 🌍
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"Its hard to find the perfect front desk. I either find somebody who is great with people but they are really bad with numbers and billing
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Or I find somebody who is great with the numbers but horrible with patient experience"
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Plus you have added workload of
◽️100’s of people apply for this position
◽️Sifting through resumes is a pain
◽️Candidates not showing up for the interview!!!
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My latest post 📒 I will teach you how to hire the perfect front desk in LESS THAN 60 MINUTES
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◽️I share what type of resumes I look for
◽️How I use group interviews and tests to QUICKLY find the perfect front desk
◽️How to measure your new hire and see whether they pass the one month test (or will you need to find another person)
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👉 go here https://hubs.ly/H08MK6Q0

12💬

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Excited to be going to American Physical Therapy Association (APTA) conference to hangout with my 🇺🇸 friends and to be interviewed 📽️ by @aaronlebauer
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Join us for this live interview on Thursday November 2 2017 at 1pm at PPS
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If you are in Chicago, swing by and say hi 😀
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Aaron owns a successful cash based physical therapy practice and is the host of a popular podcast called "CashPT Lunch Hour”
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Aaron helps passionate therapists create, grow, and markets successful cash based practices in the USA
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This interview is about giving you a shortcut and saving you 15 years of hard work and struggle so you can setup a successful cash based practice
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👉 Check out the bio link over @aaronlebauer to learn more

7💬

Just re-reading one of my favourite marketing books from @russellbrunson
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See how blogs, emails, and youtube are simply “newer" versions of the “old school" offline marketing channels
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Good news 😀 is today’s online marketing channels has never been easier for clinic owners to get access to 💻
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Plus its way cheaper then before
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Bad news 😟 is social media & digital marketing trends have really gotten out of control lately so its hard to do it all
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👉 RICKS TIP: Pick ONE marketing channel and get really good at it before you start mastering the next one
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Follow @thericklau

14💬

Had an interesting talk with my barber on how I cheated on her...
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Because her schedule is always so full and I couldn’t wait so I went to her competitor!
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Lucky for my barber, I had a terrible experience and ended up coming back to her.
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BUT what would of happened if I had an amazing experience with her competitor? 🤔
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She would of lost me for sure!!!
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👉 Always be continuous improving (#kaizen) your patient experience and you will never have a patient self discharge again
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Follow @thericklau

10💬

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I was having a conversation last week with a clinic owner I know
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He kept saying, “I want (and need) more traffic to my website" 💻
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He has been dipping his feet into different marketing ideas, hoping to get something to stick
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And one of his latest ventures is doing a podcast
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So he asked me...
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“What do you think about me doing podcasts Rick? I have been doing it for the last 2 years.” 🤔
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So I asked him: “Is the podcast generating traffic for the clinic? Generating new clients?”
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He didn’t know...
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So I explained something I’ve learned over the past 15 years, something invaluable...
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To experience exponential growth 📈 for your clinic, you need to understand this...
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There are only 3 type of types of traffic
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⬜️ TRAFFIC YOU CONTROL
Any kind of paid traffic is traffic you control. EG: you purchase ads on Google OR Facebook (you don’t own that traffic - Google does) but you can control your ads and where you send people after they click
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⬜️ TRAFFIC YOU DON'T CONTROL
This traffic shows up and you have no control of where it comes from and where it goes. This includes traffic from socialmedia (Facebook, Instagram, Twitter), search traffic (seo), and podcasts
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⬜️ TRAFFIC YOU OWN
This is the best type of traffic. It’s your emails and phone numbers. You don’t have to rent it from Google or Facebook or Instagram, because you OWN it! It’s your own distribution channel and you can send out messages or make calls anytime you want, with no new marketing costs 👊
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Whether you’re doing podcasts, Instagram or buying traffic from Facebook or Google, your one goal is to create lots of value and turn that traffic into TRAFFIC YOU OWN
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Follow @thericklau 👈
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#clinicaccelerator #socialmediamarketing #digitalmarketing #physiotherapist #physiotherapist #physio #physicaltherapy #physicaltherapist #ptmarketing #dpt #chiropractic #chiropractor #chiro #clinicowners #rehabilitation #clinicowner #naturopathy

4💬

Fail at Life, Fail in Business
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If you're neglecting your family and personal life to succeed in your health business, you're doomed. Keep that up and you’ll lose both 😟
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I'm less of the Gary Vee mindset and more on the Tim Ferriss bootcamp
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AND always asking myself: what’s the least I need to do to achieve success and how can I automate it
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You can “hustle and grind” until your friends and family drift away and, most likely, your health business fails because you burn out with no support system
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And I’ll tell you this… I’ve made some hugh mistakes (in my last 15 years of owning clinics) and it costed every relationship I had… plus I almost lost my business
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👉 Make the time to create family goals AND personal goals when setting your business goals every year
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📷: One of my favourite moments with my daughter. Kylie eating chocolate ice cream for the very first time
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#personalgoals #familygoals #smallbusinessowner

22💬

When a new client calls and say “I will call you back”, what do you say? 😮
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Like most clinics, you say okay and hang up
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It’s not your fault. As clinicians, you went to school to heal the 🌍 and not business school
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GOOD NEWS is I am hosting a training webinar on September 28th called: How to book a patient when they say "I will call you back" without losing that appointment
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👉 My good friend "The Phone Lady" (who has helped over 10,000 individuals to communicate more effectively on the telephone) will be joining us
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She normally charges over $650/hour to the big healthcare companies and she's going to share those winning secrets to you 👊
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What You'll Learn On This FREE Web Class!
◻️ How Does Your Phone Scripts Compare To The Experts
◻️ How To Easily Implement This Script With Your Team
◻️ Why You Can Get More New Patients Even If Your Marketing Sucks
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The training is limited to only 100 clinics. (At our last webinar we had over 152 people register and ran out of space. I guess everybody wanted to meet The Phone Lady)
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Click here https://hubs.ly/H08FMPk0 to reserve your spot 👍
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#callhero #phoneperformance #physiotherapy #physiotherapist #physio #physicaltherapy #physicaltherapist #ptmarketing #dpt #chiropractic #chiropractor #chiro #clinicowners #rehabilitation #clinicowner #naturopathy

8💬

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My good friend Wendy @momentum_health owns 11+ clinics in Calgary
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I recently visited her latest 6000SF clinic. We talked about how important clinic culture is to change management & speed of execution⚡️
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When strategy and culture collide, culture wins almost every time
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Culture is the glue that positions your health business to win or fail 👊
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Culture is the key difference between businesses that execute ideas fast and ones that move like snails
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CULTURE GIVES YOU SPEED
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Never stop working on your clinic culture if you want to build a great business
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Follow @thericklau 👈
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#clinicaccelerator #physiotherapy #physiotherapist #physio #physicaltherapy #physicaltherapist #ptmarketing #dpt #chiropractic #chiropractor #chiro #clinicowners #rehabilitation #clinicowner #naturopathy

7💬

What's your biggest challenge with doctor marketing? 😕
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I asked over 118 clinic owners and here are the top three
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1) Getting the 1st meeting with doctor
2) Doctor doesn't understand why your clinic is different
3) Getting past the gate keeper
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Comment below if you agree? 🤔
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PS. I just published my #doctormarketing playbook. Over 387 clinicians just downloaded this
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👉 Grab link here: http://hubs.ly/H07TJ830

16💬

Lessons I learned from my parents on building a struggling business (that nobody wanted to buy at their retirement)
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🎥 Corey @fxnlmedia
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Share your thoughts below. Are you building a business that is worth something at the end?
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Follow @thericklau 👈
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#smallbusinesstips #smallbusinessowners #earlyretirement

20💬

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Over 25% of millennials will quit their job for a better offer 😮
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That means if given choice, they are going to leave your clinic
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Clinic owners can appreciate how much work it takes to hire and train new staff. Plus the negative impact it has on your clinic culture.
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So how do you get millenials at your clinic to work hard and be inspired to help build your brand?
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👉 #1 thing millennials want is: PURPOSE!
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Not money, not the corporate grind, not the promise of work/life balance
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When I work with my private clients (most of them have annual sales of $1M+), we use some of these tactics to get buy-in from millennials
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◻️ Challenge them and get them to do your social media (why get an outsider when you have an expert in-house)
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◻️ Create a friendship work culture. They appreciate friendships at work so they can talk about personal stuff and socialize after work
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◻️ Start with core values and vision. What is your BHAG or higher purpose? If you hire based on core values, you will find a millenial who is the right fit for your clinic
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Follow @thericklau 👈
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#clinicaccelerator #physiotherapy #physiotherapist #physio #physicaltherapy #physicaltherapist #ptmarketing #dpt #chiropractic #chiropractor #chiro #clinicowners #rehabilitation #clinicowner #naturopathy

15💬

I’m excited for @nicklophysio partnering to join @myodetox
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His 2 clinics (in Vancouver) has incredible clinic culture and community engagement 👍
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Nick has always been pushing the rehab industry forward so this partnership makes so much sense
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Together with @scottmarkk and @vinnierehab they will do amazing things to bring awareness and innovation for the rehab industry
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Congrats Nick 👏 and loved your talk at #reinventrehab
.........

5💬

How to get a patient to pre book their entire plan of care?
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So let me ask you, does this sound like a familiar situation? 🤔
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You seem to be getting a good number of new patients but the challenge is you finish the first appointment and YOU WANT THEM to book the next couple of appointments 📅 in advance.
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Or better yet, you schedule their entire plan of care so they make it through the entire treatment plan to a full recovery
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But...the reality is this rarely seems to happen ☹️
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When I work with my private clients (most of them have annual sales of $1M+), we use some of the exact methods I’m going to share with you today
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READ THE POST HERE: http://hubs.ly/H085g9-0 ------------------------------------------------------
#clinicaccelerator #physiotherapy #physiotherapist #physio #physicaltherapy #physicaltherapist #ptmarketing #dpt #chiropractic #chiropractor #chiro #clinicowners #rehabilitation #clinicowner

20💬

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What's your unique value proposition (aka superpower 🦄)?
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Why should a patient (or doctor) choose your clinic over your competitors?
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I love clinics that specialize in a niche because it's easy to explain (and market) to people why you are different
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👉 Take @kidsphysio Laura built 3 clinics in Vancouver with a focus on physiotherapy designed just for kids and teens
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We had beers 🍻 a few weeks ago and I was impressed how she has built a community for kids with @jumpgymnastics (they provide sports programs for kids) 🙌
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So what makes you different in a sea of clinics all fixing lower back pain. What's your clinic's superpower? 🦄
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Follow @thericklau 👈
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#clinicaccelerator #physiotherapy #physiotherapist #physio #physicaltherapy #physicaltherapist #ptmarketing #dpt #chiropractic #chiropractor #chiro #clinicowners #rehabilitation #clinicowner #naturopathy

15💬

What's your biggest challenge with growing your clinic? 😕
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I surveyed over 118 clinic owners at #accelerate2017 and here are the top 5 responses:
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1) Managing & recruitment of clinicians
2) Expanding to multiple locations
3) Doctor marketing
4) Patient lead generation
5) Patient engagement
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What's yours biggest challenge? DM me if you want 👌
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Follow @thericklau 👈
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#clinicaccelerator #physiotherapy #physiotherapist #physio #physicaltherapy #physicaltherapist #ptmarketing #dpt #chiropractic #chiropractor #chiro #clinicowners #rehabilitation #clinicowner

5💬

My good friend @jerrydurhampt owns 3 busy clinics in San Francisco and has become an expert on patient experience 🙌
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I first met Jerry at #pps in Las Vegas 🍻 and loved his mastery on the patient journey
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He also is one of the most passionate 🗣️️physical therapists I have meet BUT for some strange reason he likes baseball more then 🇨🇦 hockey 😉
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I just finished my blog post (clinic owner interview series) with Jerry where he reveals his secrets accumulated over the past 20+ years of owning clinics
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👆 TAP on my profile link to read it now
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PS. If you meet Jerry in person, he's doing a meetup with @thepaulgough where they will be watching ⚾️ and teaching marketing in July 🔥
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#clinicaccelerator #learning #physiotherapy #physiotherapist #physio #physicaltherapy #physicaltherapist

0💬

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Most clinicians send initial letters to doctors BUT rarely send discharge letters 💌
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@darrylyardley interviewed two busy doctors at #accelerate2017 and they WANT discharge letters 🙌
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A discharge letter shows proof to the doctor the patient has graduated from your treatment plan
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👉RICKS TIP: Keep your letter short and to the point with goals
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Show your multi modal plan including a holistic approach (sleep, diet, mind etc) because this will save the doctor alot of time 🔥
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Follow @thericklau 👈
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#doctormarketing #physicianreferral
#physicianengagement #clinicaccelerator #physiotherapy #physiotherapist #physio #physicaltherapy #physicaltherapist #pt #ptmarketing #dpt #chiropractic #chiropractor #chiro #clinicowners #rehabilitation #clinicowner

7💬

What an amazing group of 118 clinic owners from #accelerate2017 🙌
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Let's continue to build this community together and support each other in our personal journeys of owning a clinic 🦄
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Follow @thericklau 👈
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#strongertogether #clinicaccelerator

12💬

Building a community of successful clinic owners who help and support each other is my #BHAG 🤞
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Many of the clinic owners who attended #accelerate2017 have been asking me to share the sessions live 📞 surveys.
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Amazing to see that 46% of attendees own million dollar practices and still were hungry to learn more on patient experience and marketing funnels 🔥
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👉 Even more amazing, was the level of sharing & collaboration between the smaller and bigger clinic owners across 🇨🇦
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Save yourself 10 years trying to figure it out yourself. We all can learn from each others successes and mistakes
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Let's build this community of clinic owners together 🙌
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Follow @thericklau 👈
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#clinicaccelerator #physiotherapy #physiotherapist #physio #physicaltherapy #physicaltherapist #pt #ptmarketing #dpt #chiropractic #chiropractor #chiro #clinicowners #muscleandhealth #rehabilitation #clinicowner

28💬

@borisrehab @myodetox winning the inflatable "Unicorn 🦄" was really the best part of #accelerate2017
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2nd was the FREE trip to Hawaii 🏖️️ won by Sue from Collingwood
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Check out the 🦄 #Repost @borisrehab
・・・
The newest edition to the Myodetox fam 👨‍👩‍👧‍👦
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Oscar the unicorn!!!! ....was auctioned off at the #accelerate2017 rehab business. Shout out to @thericklau @thesanjeevbhatia @embodia and many names I've missed who put together a phenomenal event to level up the current state of the physiotherapy and rehab industry!!
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The unicorn all star line up taking myodetox across the world and into the universe and beyond!!!!!!
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#myodetox #posture #alignment #fitfam #like #instagram #fitness #trainingforlife #physio #muscleandhealth #gym #pt #pain #strengthandconditioning #rehabilitation #anatomy #mobility #athlete #recovery #workout #crossfit #movement #myofascialrelease #fascia #physicaltherapy #injuryprevention

9💬

@jerrydurhampt and Richard showed us how owning a clinic in Canada is really no different​ then owning one in America 💡
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Same challenges. We are competing with cannabis & yoga for LBP 😎
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Focus on the 193% (tofu mofu), work on your brand and boost your patient experience 🔥🔥
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#accelerate2017 #clinicaccelerator

2💬

Paul did an amazing talk on how to prepare and sell your health business🔥
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Interesting live 📞 poll of audience showed more them 32% of #clinicowners don't know who will buy the clinic when they retire 😕
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#accelerate2017
#clinicaccelerator

0💬

Love this 🙌

#Repost @kidsphysio
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🌪️Elevated our clinic to new levels this weekend thanks to the incredible knowledge shared at this weekend's Rehab Business Conference in Toronto! #accelerate2017 //
#wemakephysiofun #kidsphysio #entrepreneur #physio

1💬

Just finished sharing my marketing playbook to getting you MORE new patients at #accelerate2017
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Love the energy and participation of the #clinicowners at this business summit 🔥

0💬

@thesanjeevbhatia & Karim show us how to recruit and keep millennials at your clinic #clinicaccelerator

0💬

Awesome interview with @darrylyardley and 2 doctors on the unlocking the secrets of getting more physician referrals #accelerate2017 #clinicaccelerator #clinicowner

2💬

@scottmarkk @myodetox talk on branding and social media was amazing! Thanks for sharing your instagram tips with #clinicowners #accelerate2017 #clinicaccelerator

2💬

#accelerate2017 is about to launch

1💬