Fitness isn’t just about gym time. It’s all the time. Seek it. Crave it. Live it. Find your fit.

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‘Tis the season to be merry & get motivated. Save up to $50 on select gifts to inspire everyone on your list. Plus, get free 2-day shipping on orders over $50 🎁 Click the link in our bio to shop the sale!


And that's a wrap! Thanks for following along with me today and don't forget to check out the Fitbit Instagram Story for my #MondayMotivation healthy eating tips! 💪 - @harleypasternak


It only takes a hop, skip, jump and a whole lotta steps to get up to Fitbit HQ in SF. I’m giving a talk later on my favorite health and fitness tips. Got a question for me? Post it in the comments and tune back in later to see if I answer it on Fitbit’s Instagram story. 💪 - @harleypasternak



Good morning, Fitbitters! I’m excited for you to follow my steps around San Francisco while I takeover Fitbit’s page today. Starting my day off on the right foot with a healthy smoothie! 💪 - @harleypasternak


Trainer Takeover! Which Fitbit Ambassador is a hard-working, butt-kicking, no-frills fitness guru? @harleypasternak of course! Want to learn some of his best tips and tricks for a healthy and fit lifestyle? Tune back in starting tomorrow morning 💪


#FitbitFriend @mmcarrigan multitasks by taking her meeting on the run. After upgrading from #FitbitSurge to #FitbitIonic, she's loving all of the stats she gets after runs and the convenience of storing personal music 🎧and her go-to credit card 💳on her smartwatch!



From watches to wireless fitness headphones, these gifts from Fitbit will spread motivation to everyone on your list 🎁


Get the lowdown on the latest #FitbitOS update: new apps, new clock faces and much more! Link in bio.


The extra push you need to get back to reaching your goals. Right on your wrist. #FitbitIonic



#FitbitFriend @tighthips.openheart has a PSA for all you runners out there 📢 'get a watch that’s as nice to you as you *should* be to your yourself!’ The extra bit of positivity + built in music storage 🎶 are some of her favorite features on #FitbitIonic. What’s your favorite Fitbit feature?


In the zone or zoning out. Your personal soundtrack is always ready with #FitbitIonic smartwatch & #FitbitFlyer wireless fitness headphones.


Industry-Leading GPS. Enhanced Heart Rate. Up to 5 Day Battery. #FitbitIonic is fitness, 24/7.



Choose exercise sessions focused on your daily goals. Get step-by-step instructions. Crush your workouts anytime, anywhere. All with #FitbitCoach.


The Fitbit #BlackFriday Sale ends soon! Don’t miss out on saving $50 on select fitness gifts. Head to the link in our bio to shop the sale.


It’s a marathon, not a sprint 🦃 🍂 #HappyThanksgiving



The Fitbit #BlackFriday Sale is on! Step up and save $50 on select fitness gifts. Swipe through to see what’s on sale and check out the link in our bio to shop 🎁


All action. No small talk. Crush every workout with on-screen coaching—right on #FitbitIonic.


Get an exclusive look at all the incredible Fitbit #BlackFriday deals. Click the link in our bio to get a sneak peek! 🎁



With #FitbitCoach, video & audio workouts help you get fit anytime, anywhere. Challenge yourself to maintain your workout – even when you’re not at home. What’s your favorite on-the-go workout?


After upgrading to the new #FitbitIonic, #FitbitFriend @noahpeets loves the functionality, full post-run stats and endless compliments his smartwatch brings him. We'll double tap to that, won't you? 😉


The Holiday Gift Guide is back! Find gifts fit for fitness newbies, seasoned all-stars and everyone else on your list 🎁 Peek the link in our bio!


"I’d definitely say there's an old me and a new me. I used to weigh 218 pounds. I was completely sedentary. I lost myself, and I ate my way through every difficulty I was experiencing. As my weight ballooned, my confidence, and my personality, and myself, disappeared. When I was finally diagnosed with type 2 diabetes, I cried. I think the general attitude was, you’re not going to fix it. I knew I had to do something. I had to stop thinking that I had to help everyone else, and I had to start doing some things for myself. My father loves all things innovative, and he gave me his Fitbit when he upgraded. The device really gave me a reality check on the amount of food I was eating, and how much I wasn’t moving. It gave me the feedback I needed. Now I’ve lost 79 lbs and I cannot tell you how different it feels to be the person I am now. The energy I feel is incredible. It’s not an option to give up. It’s not an option to go back." - Rachel W., New Zealand #MyReasonIs #WorldDiabetesDay


Premium wireless sound. Built to handle workouts. Bring music to your ears with wireless headphones that actually stay in. #FitbitFlyer


Ordinary athletes. Extraordinary stories.

Everyone has the power to change. With the help of Fitbit, people around the world have turned their reasons for change into reality. See how fitness and nutrition transformed Rachel's life by helping her lose 79 pounds, manage her diabetes, and finally get pregnant. See more inspiring Fitbit stories by checking out the link in bio and share your reason using the hashtag #MyReasonIs.


#FitbitIonic & #FitbitFlyer: A smartwatch with up to 5 days of battery life and headphones that provide premium sound – it’s a duo that can’t be beat.


"Run when you can, walk if you have to, crawl if you must. Just never give up.” - @ultramarathon Dean Karnazes #MondayMotivation

A big congrats to all the participants in yesterday's #TCSNYCMarathon 🙌 👟


Good luck to everyone running the @nycmarathon on Sunday! Tell your fan club to track your progress using the #TCSNYCMarathon app.


No pockets, no problem. Listen to your music phone-free with the #FitbitIonic watch and #FitbitFlyer wireless fitness headphones.


Rise and grind! Nothing’s spookier than not hitting your ghouls—er, goals. 👻 #HappyHalloween


Family comes first, that’s what motivates @AndreC to move! Tell us why you Fitbit in the comments below. #WhyIFitbit