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Behind every goal, there is a reason. Share the inspiration behind your 2018 journey by posting a photo or video in the comments using #MyReasonIs.

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946 posts 529,737 followers 23 following

You put in the hard work. Now watch it pay off with new #FitbitAria2. In just one step you can track your health trends and see your progress over time.

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#FitbitFriend @karenraphael had been looking for motivation, & she found the push she needed when she started using her #FitbitAltaHR. Now, she tries to beat her step count every single day! What's your highest step count?

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We’ve walked around the world, and there’s no-run quite like you. Happy #ValentinesDay ❤️

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This #ValentinesDay, wear your heart on your wrist. Save up to $50 on select gifts and today only get free overnight shipping on orders $50+. Click the link in our bio to shop! ❤️

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If you guessed Andrew Wiggins for the newest Fitbit Ambassador, your game is on point 🏀 As the starting forward for @timberwolves, @22wiggins is a slam-dunk addition to our lineup. Let’s do this!

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The Fitbit Ambassador family just got a new member! He’s a former #️⃣1️⃣ pick and Rookie of the Year who’s crushing the court this year. 🏀🐺🇨🇦 Any guesses?

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Want to shape the future of fitness? With #FitbitLabs, you can try out exciting experimental apps and clock faces made just for #FitbitIonic! #FitbitOS

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Need some #MondayMotivation? Try starting a Workweek Hustle Challenge for some extra inspiration 🏆 Tag who you'd invite below!

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Never miss a beat with PurePulse Technology on #FitbitAltaHR. Double tap if you're tracking your ❤️ rate today! #HeartHealthMonth

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Sick of your regular morning workouts? Try adding a medicine ball to step it up a notch. Tag a workout buddy to share this remedy! #FitbitTips #WorkoutWednesday

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With the first month of the new year coming to an end, it's time to check in on your 2018 goals. Share in the comments how you've been stepping it up so far! #MyReasonIs

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#FitbitFriend @shanaiyoga ❤️s many things about her #FitbitAltaHR: tracking her sleep, switching out bands, auto-tracked workouts, and more. Raise your hand 🙋‍♀️🙋‍♂️if you love your #Fitbit tracker, too!

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He wanted to help others make a change. So he changed himself first. Discover Sandile’s reason, then share yours. Upload a photo or video using #MyReasonIs and you may just be featured on Fitbit’s channels!

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#FitbitFriend @jeanineamapola is obsessed with her new #FitbitIonic: "Successful run! 🏃🏽‍♀️ I was able to track my stats, check my notifications, and listen to my fave jams all at the same time with my @Fitbit!" Which Fitbit tracker are you obsessed with?

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The first thing #FitbitFriend @dylanbenjam did when he received his #FitbitIonic? Took it for a run! What was the first thing you did when you got your Fitbit device?

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#FitbitFriend and gold-medaled Olympian @dana.vollmer uses her #FitbitIonic to track all of her workouts, from land to water 🏊🏅 What are your favorite workouts to track with your Fitbit device?

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Sticking to your 2018 fitness goals just got a little bit easier: #FitbitCoach is now on @xbox.

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Need one more reason to love your #FitbitIonic? How ‘bout 85+? #FitbitOS features tons of new apps like @flipboard, @philipshue, @NYTimes & @Yelp.

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2018 is here! See what moved Kaiwiola to reach his goals, then share what or who is moving you this year by posting a photo or video using #MyReasonIs. Your reason may just be featured on Fitbit’s channels! Click the link in our bio to see more inspiring Fitbit stories.

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#MyReasonIs to be a good example for my patients by getting fit with #Fitbit in 2018!” - #FitbitFriend @beenaynay
Share your reason by posting a photo or video and using #MyReasonIs and you may just be featured on Fitbit’s channels! Click the link in our bio to see more inspiring Fitbit stories.

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2018 is your year. But what’s your reason? Share the inspiration behind your 2018 journey by posting a photo or video using #MyReasonIs – you may just be featured on Fitbit’s channels! Click the link in our bio to see more inspiring Fitbit stories.

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These new clock faces display more than time! Change up your style with a variety of developer-made designs. #Made4Fitbit

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From highest amount of steps 🚶to lowest resting ❤️rate, here are the locales that came out on top in Fitbit’s 2017 Year in Review. Swipe through 👉 to see who stepped it up.

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"Four and-a-half years ago I was riding my motorcycle and hit something. I woke up two and-a-half weeks later. I asked, 'will I be able to walk again?' And they said that chances are, that’s a no. I was frustrated and angry. I didn’t know what the future was going to be like, and it was confusing. Scary, actually. The turning point was when I was reading a book by one of my favorite authors, and he spoke about the importance of how we should make up our own journey in this life. I finally started to accept little by little my reality and make peace with it, and that was the beginning of my journey. The Charge 2 made me feel accountable to something. Being aware of your body does build up confidence. If you know how your heart is performing and you can feel and see improvements, that gives you strength to pursue epic stuff. I truly am not scared to try.” -Sandile M., South Africa #MyReasonIs

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Everyone has a reason for getting healthy. Linnea’s was pushing her limits. What goal are you pushing towards? Share it by posting a photo or video and using #MyReasonIs. You may just be featured on Fitbit’s channels! Click the link in our bio to see more inspiring Fitbit stories.

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After many people suggested to #FitbitFriend @kallie_branciforte that she get a Fitbit device, she finally treated herself to a #FitbitAltaHR in December. She's already increased her daily activity a ton, and now she's hooked! How are you reaching your daily step goal today?

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New Year. New Reason. New Goals. Behind every goal, there is a reason. Share the inspiration behind your 2018 goal by posting a video or photo using #MyReasonIs & you may be featured on Fitbit channels! Click the link in our bio to see more inspiring Fitbit stories.

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There are 31,536,000 seconds in 2018 to take on your health and fitness goals. What’s your reason to get fit this year? Tell us using #MyReasonIs and we might just re-share your post on our channels!

Clock Face #Made4Fitbit by Marc G.

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Tonight we count down. Tomorrow we step up. Here's to a goal-tastic 2018! ⏰🎉What do you want to accomplish in the new year? #MyReasonIs #NewYearsEve

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Behind every goal, there is a reason. Share the inspiration behind your 2018 goals by posting a photo or video using #MyReasonIs & you may be featured on Fitbit’s channels!
Click the link in our bio to see more inspiring Fitbit stories.

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